Eggspert Cookery
CHALLENGE
Learning how to cook can be overwhelming- where to start? Eggspert offers a focused experience by highlighting just one food, the mighty egg, with the aim to simplify the world of culinary know-how. At least, that's what I've designed it to do as one of many side projects I create in order to ever grow my knowledge in the field of design. This project was cooked up through a desire to walk through the UI/UX process, employing the steps of design thinking to target the best solution for a particular user.
Role
Design
Illustration
UI/UX
Agency
Concept
Solution
PROVIDING INFORMATION WITH A PLAN
Users will find recipes, videos, an orderly schedule, and a league competition for those desiring it. Users who complete the challenge will come away having experienced 122 recipes from around the world at the pace they choose!
The beauty of a golden yolk! A mobile app challenge for new cooks to grow their chops in the kitchen culminating in a true test of culinary skill- cooking the perfect omelette.
A sense of accomplishment through the completion of a challenge with learning through diligent practice.
The pace is set by the user whether daily, bi-weekly, weekly, or a binge.
A newlywed
working from
home looking to
increase her recipe
repertoire of satisfying meals.
She has a penchant for breakfast foods, with brunch out on the weekends, but would like to sock away more savings.
She’s growing a side business in her spare time, and therefore needs app interaction to be simple in order to maximize her time.
Keeping users like Mariana in mind,
I endeavored to:
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ensure informational elements take a background to food imagery
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keep nested pages to a minimum for ease of use
​
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create navigation that flows back and forth easily to swiftly re-access reference information as needed
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include aesthetically playful illustrations that correlate to the kitchen to set a mood and add fun
RESEARCH + DEVELOPMENT
During this phase, I studied top design patterns to determine which one would have the best flow with the goal of the app.
Through a combination of sketching it all out, and sorting potential features on cards, I worked out the architecture, further iterating as needed to update the userflow.
Laying out the screen flow allowed me to identify areas that needed streamlining versus a further fleshing out.
