RESEARCH + SKETCHES 

I've kept a library of inspiring design examples both physically and digitally for years. I started there, in way of research, continuing with visits to toy, collectible, fashion, and home decor sites to peruse the latest way they're displaying product, rounding it out by combing through our print catalog subscriptions. Armed with a Sharpie and notebook, I began my ritual of jotting down lists of necessary components, potential ideas, and thumbnail sketches of possible layouts. I took the best options and digitally laid them out with placeholder copy and photography in order to present to marketing. 

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Working with existing photography due to the given time and budget restraints, as well as a set page count allotment and items desired per page, my goals were to bring structure and hierarchy, allowing the viewer's eye to follow the spread's composition from one item to the next. I wanted the items to feel "touchable" with some seemingly coming off the page. Injecting playful fun was key through a variety of cheeky, witty, funny, and/or cheesy jokes and sketched drawings (which were a ton of fun to write and draw!). There were six spreads, each one displaying a different color of the rainbow to unify the items on the spread, letting their color pop against one unifying hue, as well as tie into the logo at the time which featured the colors of the rainbow.