Iron Mountain is the global leader in storing and protecting billions of assets such as critical business information, sensitive data, and cultural and historical artifacts. They enable a more digital way of working by providing solutions that include secure storage and destruction, information management, digital transformation, and more.
The company's long-standing reputation for dependability and protection has been promoted by the same visual branding colors and imagery for a number of years. The time at last arrived for a substantial brand update, and I was key in collaborating with the agency in bridging the new brand look to its application across company collateral. Were the rebranding to have stayed in-house, here's a possibility of what I could've offered up in way of a fresh take combining elements of the past with that of the future.
Some of the thinking behind the design elements includes:
colorful, connected boxes referencing both the tabs used on files as well as a timeline taking us from there to here, from the hard copies of years past to the digital copies of the present
a paper texture overlay nodding to the hard copies Iron Mountain works to protect and digitize
modern vector art and icons paired with ever trending gradients to aid in marketing messaging