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Toysmith Newness Campaign
Toysmith, a B2B wholesaler and distributor of toys and gifts, chose to streamline our brand look in 2020, moving forward with a paired down catalog of bestsellers, and new company offerings for its customers. A campaign to share it all was devised and spread to the web and beyond.
As showcased in several of my other portfolio projects, I began by capturing thoughts and ideas via my usual notebook and pen- composing lists of questions and keywords, formulating a plan, and sketching out frameworks.
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